Requests for Proposals

The consultant will work with GAIN to:

•  Conduct preliminary consultations with GAIN’s involved team members and understand how this work fits within their existing activities, as well as learn from prior approaches implemented by the GAIN environment and research teams.
• Perform a desk review and/or key informant interviews to identify which food value chains should be prioritized as the most impactful in terms of combined nutritional value & environmental impacts in the three regions. Reach agreement with GAIN on these value chains.
• Provide detailed recommendations on the prioritized value chains, emphasizing their environmental and nutritional impact, and DFI investment potential. The study should employ well-defined criteria for selecting value chains in the regions where a large number of SMEs operate within nutritious value chains, with potential for being invested in by DFIs. 
• Perform an environmental and nutritional impact analysis highlighting the sustainability of practices and the contributions of these value chains to improved nutritional outcomes at various stages of the value chain.
• Identify specific SMEs within each value chain to showcase as case studies. The identified SMEs should have a sufficient scale and financial viability to attract investment from DFIs.

STRATEGIC OBJECTIVES 

The redesigned website for Nutrition Connect and IFSS should: 

• Improve User Experience (UX): Simplify navigation and enhance user engagement across all devices. • Modernize Visual Design: Adjust branding elements (fonts, spacing, etc.) for a fresh, modern look. 

• Optimize Content Delivery: Ensure all content, including resources, publications, and blog posts, is easily searchable and accessible.

 • Enhance Accessibility and SEO: Comply with web accessibility standards and improve visibility on search engines. 

• Support Strategic Communication: Showcase Nutrition Connects’ mission, strategic areas, and call to action effectively. Specific Redesign Requirements : Based on internal discussions & external comparisons, the following are the areas of focus, with the rest as highlighted by the service provider to be onbaorded.

The successful applicant shall be responsible for:

1.    Creative Development – audio-visual media and other innovative assets
Driving desire for vegetables
2.    Production
We fully anticipate that the agency will undertake production of the proposed audio-visual media or any other innovative assets. Our brand book details the photography strategy, and we will need the winning agency to create all the assets. That will therefore include;
 Identifying potential production partners, managing the process of getting bids and treatments and managing the chosen production company in the shoot.
3.    Account Management
 Managing the overall production budget and timeline to ensure on-time, on-budget delivery.
 Managing rights and ensuring all talent and other usage is budgeted for in advance of production and paid for afterwards. 
 

FoodFiti Brand Guidelines

FoodFiti Logo

AGENCY SERVICES

The successful applicant shall be responsible for:

1. Cooking Experience & One-on-One Strategy and Implementation Plan
2. Coordination and Management:
3. Logistics and Coordination:
4. Compliance and Risk Management
5. Documentation
6. Feedbacking, Reporting and Analysis

As part of this work, GAIN seeks to undertake a study among consumers in Pakistan to understand their socioeconomic characteristics, their motivations for purchasing certain types of foods, and the role those foods play in their diets. 
The study will focus specifically on the potential for whey-based products and other protein-enriched products. Whey is a common waste product from cheese production that is commonly discarded but is also nutrient dense. Through a separate project, GAIN is working with local companies to develop products that would repurpose this whey into nutritious whey-based drinks. This study will help to inform the development, marketing, and distribution of these products. 
The study will include three methods:
•    Survey: This will cover a random sample of the population, with a focus on lower-income or lower-middle-income neighborhoods. 
•    In-depth interviews: A subset of those surveyed will also be asked to participate in in-depth interviews that will examine their food purchase motivations in more detail.
•    Retailer interviews: Food retailers will be asked to participate in a short interview about their choice of products in question, their selling practices, and their clientele.
 

The selected media house will be responsible for amplifying FoodFiti’s content strategy through innovative media-first solutions that encourage vegetable consumption. The goal is to maximize audience reach and engagement while ensuring cost efficiency through strategic media placements.

KEY PERFORMANCE INDICATORS

1. Media Monitoring & Compliance Reporting – Daily, weekly, and monthly tracking of media coverage (TV and radio) to ensure compliance.
2. Competitor Analysis & Share of Voice (SOV) – Monthly report comparing GAIN’s media (TV and radio) presence against competitors and relevant organizations.
3. Audience Reach Reporting – Monthly estimation of the number of individuals exposed to GAIN-related content across various media channels.
4. GAIN PR Value (PRV) Reporting – Monthly assessment of media coverage value, estimating the cost if it were paid advertising.
5. PR Reach Reporting – Monthly estimation of reach numbers based on PRVs.

The consultant shall provide the following services:
•    Working with GAIN, develop a simple protocol and interview guides for each case study
•    Submit the protocol and guides to an IRB for approval (either the consultant’s own IRB, if the consultant is affiliated with a research institution, or a relevant global third-party IRB); follow-up with the IRB to ensure review and approval, as needed.  
•    Identify and schedule interviews with relevant stakeholders 
•    Conduct the interviews, being careful to build rapport with the interviewees and make them feel at ease while collecting the information needed for the study. The interviews will be conducted using a pre-developed interview guide, but the interviewer will need to use discretion to identify when to deviate from this guide to pursue emerging topics
•    Ensure audio (or audio-video) recording of all interviews, with sufficient sound quality
•    Produce verbatim English-language transcripts of all interviews; carefully cross-check all for quality and completeness
o    Transcription can be conducted with the support of assistive technologies (e.g., AI), but the consultant must review the resulting transcripts for accuracy, cross-checking the audio file.
•    Obtain relevant documents for review to further enhance the case study, either through the case study stakeholders or through secondary literature 
•    Analyse the transcripts and documents to answer the study research questions and document the results in a brief (<20 page) report for each case study
•    Respond to any GAIN feedback on the transcripts and report and revise accordingly