The PSWG fosters an open dialogue between public and private sector actors on selected priority areas in addressing all forms of malnutrition. It recognizes that many of the root causes of malnutrition cannot be solved without the involvement of those who grow, produce, and market food. The PSWG is identifying key areas for action and facilitating the development of SMART commitments to further scale up positive and sustained private sector action for nutrition. Prioritization criteria include potential impact on nutrition, feasibility, SMART-ness, and ease of and willingness to report on progress. These commitments, while important, are part of a larger goal to catalyse sustained private sector action, complementing efforts by other N4G stakeholders.