NOURISH OUR WORLD (NOW) seeks to put the power of demand creation at the core of improving the quality of diets in developing countries, especially among low-income consumers. This is because a good quality diet is central to tackling all forms of malnutrition.
OUR MISSION is to increase testing, and at scale use, of demand creation strategies, be a platform for best practice, develop new sustainable business models for better quality foods and to generate funding streams for strategies that mobilise consumers around better quality diets.
NOW is a partnership devised by the Global Alliance for Improved Nutrition (GAIN) together with Ananda Partners, the Busara Center for Behavioral Economics, Quantum Consumer Solutions, Sight and Life, and System 1 Agency.