To mark International Women's Day 2024, we have interviewed a few women entrepreneurs associated with the Scaling Up Nutrition Business Network (SBN). This interview aims to shine a spotlight on the invaluable contributions of women in the workplace and what inspires them.
Please introduce yourself, share insights about your business, and delve into the inspiration behind steering such a venture.
My name is Maliha Ahmed, and I am the founder of SARR’s Kitchen, a food business focused on children's health and nutrition. Inspired by my own experiences as a mother and the increasing prevalence of junk food in children's diets, I started by creating a community on WhatsApp to discuss healthy eating habits and alternatives to processed foods. Through this journey, I discovered the importance of providing nutritious options for children, leading me to develop homemade, organic alternatives to common children's snacks and meals. My passion is promoting healthy eating habits among children and I am eager to explore opportunities to collaborate and further advocate for nutritious food options for children.
How did you become a member of the Scaling Up Nutrition Business Network (SBN)?
I became a member of the Scaling Up Nutrition Business Network (SBN) through my
engagement with SBN partners in conducting need assessments and capacitating businesses. Recognising the benefits and networking opportunities offered by SBN, I decided to join the network to further enhance my business prospects.
SBN's commitment to supporting businesses like mine aligns with my goals of expanding my network, accessing valuable resources, and contributing to the collective effort to promote nutrition and sustainable business practices. Joining SBN has provided me with a platform to connect with like-minded individuals and organisations, access relevant training and support services, and contribute to the broader mission of promoting nutrition and sustainable development.
What are the challenges you face as a female-led SME in your country?
Female-led SMEs in Pakistan face a range of challenges, including limited access to finance due to cultural biases and collateral constraints. Moreover, gender bias and stereotypes often restrict their access to networks, markets, and resources, while limited education and training opportunities hinder skill development. Balancing business responsibilities with traditional caregiving roles presents further difficulties, and navigating complex regulatory environments adds to the burden. Economic crises, such as inflation and sudden increases in prices of raw materials, petrol, electricity, and gas, exacerbate these challenges, making it difficult to reach customers and operate effectively. Addressing these multifaceted challenges requires concerted efforts from both government and private sectors to create an enabling environment for female entrepreneurs to thrive.
How has SBN supported in finding solutions to some of these challenges? (training, technical assistance, business support services, etc.)
As a female entrepreneur running my own business, I have found invaluable support from the SUN Business Network (SBN) in addressing the challenges I face. Through their initiatives, such as identifying gaps in the SME sector and providing capacity-building training, SBN has equipped me with the knowledge and skills necessary to navigate the business landscape effectively. Their assistance has been instrumental in helping me overcome obstacles and grow my business. Additionally, initiatives like the e-business directory and the ELMS portal have provided me with valuable resources to further enhance my business operations. Overall, SBN's support has been invaluable in empowering me as a female entrepreneur and driving the success of my business.
Considering the theme for this year’s International Women's Day, inspire inclusion, how is your country's network supporting inclusion?
In Pakistan, our country network is dedicated to promoting inclusion, particularly for women, through various initiatives and support mechanisms. We prioritise creating opportunities for women-led SMEs by offering tailored programs aimed at addressing their unique challenges and needs. Our network provides access to training, mentorship, and resources designed to empower women entrepreneurs and enhance their participation in the business landscape.
Additionally, we actively advocate for gender-inclusive policies and strive to create a supportive ecosystem that fosters diversity and inclusion. This focus on inclusion sets us apart from other forms of support by specifically targeting barriers faced by women entrepreneurs and working towards levelling the playing field for all.
View business as more than just profit-making; it's a journey of continuous learning and growth. Invest in upgrading your products, and services and expanding your network.
What is your advice to women-led SMEs striving to gain recognition and inclusion?
My advice to women-led SMEs striving for recognition and inclusion is to view business as more than just profit-making; it's a journey of continuous learning and growth. Invest in upgrading your products/services and expanding your network, as your network is your net worth. Additionally, differentiate your offerings by adding unique elements to stand out in the market. Remember, prioritising customer satisfaction is key to retaining a loyal clientele.
