Vegetables for All is a Dutch Government-funded five-year project aimed at improving dietary diversity for 1.1 million urban and peri-urban Bottom of the Pyramid (BoP) consumers by increasing vegetable consumption in alignment with global guidelines. The project is being implemented across five counties: Nairobi, Kiambu, Machakos, Nakuru, and Mombasa, and it specifically targets families with children aged 3-12 in the lower-income group, Living Standard Measure (LSM) 3-7, who earn between USD 1.9 and 3.2 per day.